SDE Calculator

Find a business's seller's discretionary earnings by adding the owner's pay, perks, interest, and depreciation back to net profit. SDE is the earnings figure most main-street deals are priced on.

From the P&L
Seller's discretionary earnings
SDE$255,000what one owner-operator truly earns
Pre-tax net profit$120,000
+ Owner compensation$90,000
+ Perks & add-backs$20,000
+ Interest$15,000
+ Depreciation & amortization$10,000
Implied value at 3x$765,000

SDE adds back the owner's pay and discretionary spending to show the full earnings a single owner-operator takes home. Most main-street businesses trade at roughly 2x to 4x SDE. Value it at your own multiple.

Why SDE is the number that matters for small deals

A small business tax return is written to minimize profit, not to show a buyer what they would earn. Owner salary, a family member on payroll, the truck, the phone, a one-time legal bill: these all depress reported profit but would go away or transfer to the new owner. SDE adds them back to reveal the real earnings the business produces for one hands-on owner.

Once you have SDE, valuation follows quickly, because main-street businesses are quoted as a multiple of it. Get the SDE right and the rest of the analysis stands on solid ground.

Frequently asked questions

What is SDE?

Seller's discretionary earnings is pre-tax net profit plus the owner's total compensation, interest, depreciation, amortization, and one-time or personal expenses. It shows what a single owner-operator actually takes home.

How is SDE different from EBITDA?

EBITDA does not add back the owner salary, so it suits businesses run by a hired management team. SDE adds owner compensation back and fits owner-operated small businesses, which is most of the main-street market.

What multiple of SDE do businesses sell for?

Most main-street businesses trade for roughly 2x to 4x SDE, depending on size, growth, industry, and how dependent the business is on the current owner.

Which add-backs are legitimate?

Common add-backs include the owner salary, personal vehicle or travel run through the business, one-time legal or repair costs, and non-cash charges like depreciation. A buyer should verify each one in diligence.

More free tools

Free readiness assessmentAm I Ready to Buy a Business?A free, no-email readiness assessment across the five things that decide whether a buyer gets taken seriously.Take the assessment →

Find the business these numbers are for

Clef brings 125,000+ businesses for sale from 300+ marketplaces and broker sites into one searchable feed, with the financials, alerts, and pipeline tracking to run your whole search in one place.

Start searching free